
"It's part of the so-called K-shaped economy, in which higher earners get a boost from their stock market investments and home valuations and use their fatter paychecks to spend. But lower earners increasingly live paycheck to paycheck and look for discounts — or curtail their spending to cope with rising prices.”
https://www.cnn.com/2025/11/29/business/black-friday-us-econony-spending