1. from where your income come: on ads? from where? how to attract them to put ads? from google? then how to generate traffic from this online newspaper?
2. where is your targeted market? overseas chinese globally? then how much you plan to put for the marketing?
Basically, if you have at least one of following resources, then you may begin to think about the idea above:
1. money.
2. traditional media for news resources.
3. staff for site support.