看这个,今年boxing day退货后商家的埙士有多少?

来源: gegenion 2011-12-26 08:25:31 [] [旧帖] [给我悄悄话] 本文已被阅读: 次 (1450 bytes)

Think that your aunt will adore the taupe twin-set you picked out for her? Think again. Clothes and shoes are the gifts that are returned to stores most often after the holiday season.

According to a recent MarketTools study, apparel accounted for 62 percent of returned gifts last Christmas. Other presents that customers also brought back (but far less frequently) were:

Toys and games (16 percent)
Electronics (14 percent)
Kitchen and bath products (13 percent)
Cosmetics and beauty products (10 percent)
Jewelry and watches (10 percent) All of those returns wreak havoc on retailers' bottom lines. Data from the National Retail Federation shows that, thanks to returned merchandise, stores will lose about 9.9 cents for every dollar's worth of stuff they sell -- up from about 7 cents per dollar in years past. Stores are expected to take in about $469 billion during the holiday season, which means that they'll be losing about $46.4 billion when customers want their money back.

And this year is shaping up to be even worse than before.

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