The importance of non-academic factors

Also from Duke:

It looks like that the extracurricular activities is probably the most important factor other than the academic numbers.

What is the relative importance of specific nonacademic factors in admission decisions?

Interview: Considered
Extracurricular activities: Very important
Talent/ability: Very important
Character/personal qualities: Important
First generation: Considered
Alumni/ae relation: Considered
Geographical residence: Considered
State residency: Considered
Religious affiliation/commitment: Not considered
Racial/ethnic status: Considered
Volunteer work: Considered
Work experience: Considered
Level of applicant's interest: Not considered